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SponsorLane

For racers who need more than a sponsorship deck

Your
sponsorship
agent.

Find them. Pitch them. Prove it. Renew them.

SponsorLane finds businesses that fit your racing program, finds who to contact, builds your pitch, and helps you prove your value all season.

Find my sponsor opportunities →

Not ready? Take the free 4-minute sponsorship checkup →

Dirt late model at speed on a red clay track

Working for Cole Bratcher #14

  1. Match found

    Hollister Ag & Turf logo

    Hollister Ag & Turf

    7 locations near tracks you race.

  2. We found who to talk to

    Dana Kessler

    Dana Kessler

    Marketing Manager

  3. Your pitch is ready

    “Sponsorship idea for Hollister Ag & Turf from the #14”

ScoutFind companies worth talking toPitchKnow who to contactCloseProposals + agreementsDeliverNever forget what you promisedProveShow sponsors the valueRenewKeep them next season

Find
them.

You race in 12 markets. There are businesses in every one of them looking for customers.

SponsorLane learns where you race and finds companies that actually make sense for your team.

GRANITE CITYFAIRBURYMACONFARMER CITYSPRINGFIELDPADUCAHHOME · FARMINGTON
Tracks you raceBusinesses near themHome

Worth a call

Hollister Ag & Turf
  • 7 locations near tracks you race.
  • They've sponsored motorsports before.
We found who to talk to →

We found 12 companies worth talking to.

Sample racer. Point at a name and the map shows where they are.

Driver in a firesuit waiting in the pits

Land
them.

Don't send another generic sponsorship PDF.

For every company worth a call, SponsorLane works out the four things that get a sponsor to say yes.

Who
you should contact, by name, and how sure we are it's them.
Why
your race team makes sense for their business.
What
you should offer them, built from what you actually have.
How
to approach them, with the pitch already written.

We found your person

Dana Kessler

Dana Kessler

Marketing Manager

Hollister Ag & Turf logoHollister Ag & Turf

Verified contact

Here's your angle

Hollister Ag & Turf has 7 locations near tracks on your schedule and has invested in motorsports before.

Suggested partnership

Regional dealer partnership

Build my pitch →

Sample match for a sample racer. The company and contact are fictional.

Crew, fans and media crowding a winner in victory lane

You got
the yes.

Now make sure they never regret it.

Keep
them.

Don't just get the check. Get the renewal.

SponsorLane remembers everything you promised your sponsors, so you don't have to. You go racing.

All season, your agent keeps track

  1. May

    Lucky Lap still needs a social post this month. We drafted one for you.

  2. July

    Natalie loved the car display at the sampling tour. Worth doing again next year.

  3. September

    Lucky Lap sets next year's budget in October. Time to talk renewal.

  4. November

    Your agreement ends November 30. Your renewal is ready.

At renewal time, SponsorLane turns your season into proof.

LLELucky Lap×Bratcher Racing
Sample recap

2026 partnership recap

Races with their logo on the car
16
Sponsor posts, each one linked
12
Guests hosted at the track
20
Appearances, each with photos
3

Every number points back to a post, a photo or a guest list, so Lucky Lap can check it for themselves.

Renewal recommendation

$4,700 cash and product, next season

Build my renewal →

Start where you are.

Packed grandstands at New Smyrna Speedway as the field races by

I need sponsors.

Take the free sponsorship checkup →
Driver in victory lane in front of a sponsor backdrop

I want to know what I'm worth.

See my sponsorship potential →
Sprint car sliding past trackside sponsor banners at sunset

I'm ready to find companies.

Find my sponsor opportunities →

Free to see.
Cheap to act.

  • FreeSee where you stand.Free
  • Sponsor KitEverything you need to go ask.$29 once
  • ProYour sponsorship agent, all season.$39/mo
Full details →
Winner celebrating on the car in victory lane with flames and confetti

AI does the sales work.
You make the decisions.

Find my sponsor opportunities →

Sample data. The companies shown are fictional examples used to demonstrate the product. No real company has expressed interest in sponsoring anyone. Photography by Elevate Racing Media, used with permission.